2021
I was tasked to conceptualise and execute the art direction for Novelship’s 10.10 campaign.
The campaign has 3 phases, hence 3 designs but the overarching theme I’ve decided on is grunge because I wanted the campaign to feel lively and catch the audience’s attention.
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Photographer: Gabriel Tan
2021
I was tasked to conceptualise and execute the art direction for Novelship’s 10.10 campaign.
The campaign has 3 phases, hence 3 designs but the overarching theme I’ve decided on is grunge because I wanted the campaign to feel lively and catch the audience’s attention.
—
Photographer: Gabriel Tan