Novelship 10.10
2021
I was tasked to conceptualise and execute the art direction for Novelship’s 10.10 campaign.
The campaign has 3 phases, hence 3 designs but the overarching theme I’ve decided on is grunge because I wanted the campaign to feel lively and catch the audience’s attention.
—
Photographer: Gabriel Tan
Novelship 10.10
2021
I was tasked to conceptualise and execute the art direction for Novelship’s 10.10 campaign.
The campaign has 3 phases, hence 3 designs but the overarching theme I’ve decided on is grunge because I wanted the campaign to feel lively and catch the audience’s attention.
—
Photographer: Gabriel Tan
